Career and workforce intelligence

We help people and organisations see what they're truly capable of, and act on it.

The Futureproof Advisory is a career and workforce intelligence company.

02 / ORGANISATIONSWorkforce intelligence

03 / IMPACTOverlooked talent, back to work

What we do

Three verticals. One proprietary technology.

Most people are more capable than their CV shows, and most organisations can't see the full potential of their own workforce. We change that.

Career intelligence01

For individuals

Futureproof Your Career

You're more capable than your CV shows. We help you see it, name it, and act on it.

See what you're capable of

Workforce intelligence02

For organisations

Futureproof Your Workforce

Your people are capable of more than any system shows you. We give you the intelligence to see it.

See what your workforce can do

Impact03

The reason we exist

Returnships and re-entry

Bringing overlooked talent, especially women, into the AI-era workforce.

Partner with us

The Futureproof Skills Engine

Every vertical runs on it: a family of proprietary engines built over six years on a single skills taxonomy.

The problem we exist to solve

Hiring and workforce systems read titles, dates and keywords, not capability.

Capable people are overlooked because their value is unreadable. That is a translation problem, not a talent problem, and translation can be engineered.

98.4%

of Fortune 500 companies screen CVs by machine.

75%

of CVs are rejected before a human ever reads them.

45%

fewer callbacks after a career break, regardless of what the person can actually do.

The most experienced people are penalised hardest.

Software reads almost every CV before a person does. We make sure what's true about a person survives the software and lands with the human.

Organisations are flying just as blind.

Restructures move the wrong people because capability was never mapped. Transformations stall because nobody knew who was ready to deliver. Nationalisation is chased without a real view of national talent, and reskilling budgets land where they are not needed.

Every one of those decisions is a bet on what people can do, made without the evidence.

The case for impact is structural, not sentimental.

81%

of women who take a caregiving break of five years or more never return through normal channels.

$385bn

a year: the estimated cost of dormant female talent to MENA economies.

Built to scale, from cohort coaching to enterprise returnship pipelines to government train-the-trainer models aligned with Vision 2030 and Emiratisation.

Sources: WEF Global Gender Gap and Future of Jobs, Harvard Business School Hidden Workers, Stanford University AI audit, PwC MENA Women Returners.

The technology

The Futureproof Skills Engine

A family of proprietary engines built over six years on a single skills taxonomy. They read capability from career evidence, a CV plus structured intake, and name every skill, tagged by how visible it currently is, mapped to ranked directions with the working shown.

Visible
Hidden
Blind Spot

Skills MapThe flagship
Development RoadmapSequenced plans
Application PackageMarket language

One engine family serving both sides is the proof: a person and a workforce are made of the same thing, capability, and both are routinely misread.

Nothing unevidenced is ever added, and every line arrives with the working shown. We promise clarity and direction, never placement, and we claim nothing the evidence can't back.

What one read produces

A recent Skills Map for a senior HR professional with thirteen years across six GCC jurisdictions, anonymised.

A CV typically surfaces 8 to 10 skills.

54
transferable skills identified and evidence-tagged, against the 8 to 10 a CV typically surfaces.
21
hidden strengths unlocked: work she does that her CV never named.
17
ranked directions inside her field and beyond it, into operations, strategy, advisory and governance.
4 to 8
weeks to her fastest credible transition, with the exact gap and how to close it named.

Every line arrives with the working shown, so the person, or the organisation, can audit the evidence behind it.

Dua Al Toobi, founder and CEO of The Futureproof Advisory

Dua Al Toobi Tech and business broadcaster. CEO of The Futureproof Advisory. Bestselling author.

The founder

Twelve years in two rooms at once.

Dua Al Toobi never set out to be a leader. She followed curiosity, and it put her in two rooms at once, across major GCC organisations including a global aviation merger, a historic three-way banking merger and the UAE's first fully digital Islamic bank.

Room one

Leading HR, where careers are made.

Room two

Leading digital transformation, where they're unmade.

The Advisory exists because of what she saw between them.

Author of Future-Proof Your Workforce, a number one Amazon bestseller, and Futureproof Your Career (2026)
Global Director at Women in AI
Ten seasons a broadcaster on national television in the UAE
The first GCC national to earn an Executive Master in Digital Transformation

Jobs disappear. Skills don't.